
J. Berg & Associates Partners with Integrity to Ignite New Era of Growth

Keith Berg, Vice President of J. Berg & Associates
70 years of serving Americans, J. Berg capitalizes on Integrity’s advanced technology to expand roster of resources available to their clients and agents.
J. Berg & Associates was founded in 1952 by Missouri native Jerry Berg, who was deeply committed to ensuring the success of his agents. The agency specializes in providing insurance coverage to the senior market, including Medicare, long-term care, home health care, hospital indemnity and life insurance products. Today, the company is one of the nation’s most respected senior-focused IMOs. In 2020, J. Berg & Associates helped serve more than 20,000 American seniors with their life and health insurance needs.
J. Berg & Associates’ team of agents will now utilize Integrity’s platform of proprietary technology, which includes CRM, quoting and enrollment tools, research and development, data solutions, product development and call center capabilities. The agency can streamline operations by employing Integrity’s support functions, such as accounting, compliance, legal, human resources and a full-service advertising and marketing firm. In addition, Integrity’s roster of partners is made up of industry trailblazers and icons who provide a wealth of knowledge and best practices J. Berg & Associates can now tap into.
“Our father founded our company 70 years ago, and he would be absolutely thrilled we aligned ourselves with such a prestigious company as Integrity Marketing Group,” added Bob Berg. “He’d be so proud of the legacy we’ve continued and now this next chapter in our growth.”